About Recognition Lab
Communications shapes what people recognize. AI is changing where that happens.
Recognition Lab was founded by communications leader Holly Hansen to help organizations determine whether AI reflects the reputation they have worked to build.
Recognition Lab studies how leading AI systems represent an organization and the public evidence available to support that picture. Holly interprets what the findings mean and identifies where communications resources should go next.
Why Recognition Lab was created
Built from over fifteen years of communications leadership.
Holly has spent more than fifteen years helping organizations and their leaders build credibility. Her work has included earned media, executive visibility, thought leadership and communications during moments of change.
Her leadership experience includes internationally recognized and award-winning organizations including The Martin Agency, the Virginia Museum of Fine Arts and Virginia Commonwealth University.
Across those settings, Holly worked with senior leaders to turn complex strategies into public narratives people could understand and trust. That experience taught her to look beyond how much attention an organization receives and ask what the available evidence is actually helping people believe.
As AI became part of how people research organizations and narrow their choices, the question became more urgent.
The question behind Recognition LabWhat happens when the reputation an organization has worked to build is not reflected in the answers people receive?
Recognition Lab was created to answer that question and connect the answer to communications decisions.
Founder-led and independent
The person leading the research makes the recommendation.
Holly leads every Recognition Lab engagement. She frames the research questions and reviews the evidence herself. She also makes the communications recommendation and leads the strategy conversation that follows.
AI systems provide the material for analysis. They don’t decide what the evidence means for your organization.
Recognition Lab doesn’t sell execution as the automatic next step. The recommendation is based on what the evidence supports, not on creating more work.
What clients can expect
The evidence is clear and the reasoning is visible.
The work is designed to make the recommendation understandable to the people responsible for acting on it.
Clear evidence
See what was examined and what the research found.
Visible reasoning
Understand how the evidence informed each recommendation.
Focused direction
Leave with defined communications priorities and a decision about where resources belong.
Client teams contribute the business context that research alone cannot provide. The result is not another score to monitor. It is a defensible basis for deciding what to support and what to stop.
A note from Holly
Communications leaders need a reliable way to decide what matters now.
AI will keep changing. Communications leaders still need to know how their organizations are being represented and whether the public evidence supports the reputation they want to build.
I built Recognition Lab to give teams a rigorous way to answer that question and decide what the evidence requires from them. If leadership is already asking, I can help your team respond with confidence.
Holly HansenFounder, Recognition Lab
Prefer to ask a question first? Email Holly.
