AI Reputation intelligence for communications and brand leaders
Your buyers are narrowing the list in AI.
If your organization isn’t in the answer, a competitor is taking your place.
Recognition Lab shows you how AI represents your organization and what communications should do next.
88% of surveyed CMOs and VP-level marketers have already been asked what they’re doing about AI visibility.
The resource decision
Don’t increase the communications budget until you know what should change.
The Benchmark shows where existing resources could be redirected and where stronger public evidence may be needed.
Human judgment
Knowing what AI says only matters if you know what to do about it.
Every Recognition Benchmark is led by Holly Hansen. She interprets the evidence and makes the recommendation.
Holly brings more than fifteen years of communications experience from The Martin Agency, the Virginia Museum of Fine Arts and Virginia Commonwealth University’s College of Engineering.
The answer doesn’t come from a dashboard or an automated report.
The Recognition Benchmark
The Benchmark shows you where your reputation is helping you compete and where it’s leaving you behind.
Where are competitors being named instead?
Competitive analysis shows which organizations appear when yours doesn’t. It also examines the public evidence supporting their position.
What does AI currently credit you with?
The answer includes ideas you’ve successfully established. It can also preserve an outdated position your organization no longer wants to own.
Which sources are shaping the answer?
The Benchmark identifies the public evidence that repeatedly influences how AI describes your organization. Your team can focus its effort instead of spreading resources across sources that carry little weight.
What should communications change?
The research ends with a ranked priority. You leave knowing which decision deserves attention and what doesn’t warrant further investment.
A sample finding
See how the evidence changes what you do next.
Become a more considered hotel brand for family vacations.
The hotel is consistently recognized as family-friendly. Its position weakens when travelers ask about hotels that can become part of the vacation experience itself.
Independent sources connect competitors with experiences that give families more to do. Most evidence about the hotel’s comparable features comes from its own website.
AI already recognizes the hotel as family-friendly. It doesn’t recognize a reason families should choose it for the vacation itself.
Stop spending resources proving the hotel is family-friendly. Redirect them toward independent evidence that shows what a multi-day family stay looks like.
Ways to work together
Start with a level of research that matches the decision in front of you.
Choose a wider organizational baseline, a focused business question or a smaller directional starting point.
Starting prices give you a sense of the investment. We can help you determine where to begin based on the decision in front of you and the budget available.
Comprehensive Recognition Benchmark
Starting at $10K
Determine which reputation priorities your evidence supports and where the next communications investment should go.
What’s includedFocused Recognition Benchmark
Starting at $6K
Determine what needs to change around one defined objective and where communications resources should go.
What’s includedRecognition Snapshot
Starting at $1,500
Decide whether one focused reputation question warrants deeper investigation.
What’s includedBuilt to be forwarded
Give leadership an answer they can examine.
of surveyed marketing and PR professionals have invested in tools to monitor AI visibility.
can’t confidently interpret the data and translate it into action.
Recognition Lab isn’t another monitoring platform. It connects documented findings to a resource decision, giving your team an answer it can share with the people approving the next communications investment.
Source: Scrunch and Scribewise
A clearer next quarter
Give the next quarter a clearer direction.
The public record keeps developing whether or not your strategy does.
A documented baseline gives your team a clearer basis for deciding what to support, redirect or stop.
It also creates a starting point for determining whether future communications work strengthens the position your organization wants to build.
